Peer pressure proves to be another factor that heightens American teenagers’ demand to buy fake IDs and drink illegally. Based on a study reported by CBS, almost 75% of kids between the ages of 12-17 were more likely to engage in underage drinking if they saw their peers doing it on social media.[vii] Not only does real life peer pressure play a role in underage drinking, but now social media does too. This aspect of underage drinking contributes to the persistent demand for fake ids for sale because this evidence demonstrates the cultural significance as well. According to Cialdini’s Six Principles of Persuasion, social proof presents the idea that “We copy what others do, especially when we are unsure.” Thus, the social inclination to follow others creates incentive to underage drink and thus reinforces the market for alcohol and fake id texas.